Source: BY DAVID ZIPPER / AUG 15, 2022
The phrase “the future of transportation” tends to conjure up visions of hyperloops, self-driving cars, and flying taxis whizzing through and between cities. But what if the next chapter of urban mobility instead gives a starring role to … the golf cart? In 2015, researchers at Harvard Business School investigated whether Tesla, the poster child of automotive innovation, offered a truly disruptive model for transportation. Their conclusion: A “souped-up golf cart”—not a Tesla—offered the most transformative potential. Indeed, these puttering vehicles, most often associated with leisure and affluence, just might provide a pathway toward safe, affordable, and entertaining rides for the masses.
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